3 Reasons Why the “Welcome to Fabulous Las Vegas” Campaign is a Total Failure (and How to Fix it)

I’ve seen campaigns falter before, but the Las Vegas Convention and Visitors Authority’s (LVCVA) new “Welcome to Fabulous Las Vegas” push takes the cake. Launched amid an 8% year-to-date tourism drop, this 60-second ad, debuted during the NFL opener, follows an office worker escaping to neon bliss, but it’s missing the mark entirely. Here are […]