In a crowded and competitive digital landscape, creative work isn’t just about looking good — it’s a necessary tool to stand out. Creative can make or break your business. It’s about finding the right way to tell your unique story, connect with your audience and deliver real impact.
Lemonade Studio has been helping businesses do this for over a decade. We sat down with founder, Marcin Wójtowicz, to discuss Lemonade Studio’s creative philosophy, process, and how they help clients turn vision into results.
1. What motivated you to start Lemonade Studio back in 2011, and how has your original vision evolved over time?
I started Lemonade Studio back in 2011 driven by a very simple but powerful idea: I wanted to create a place where talented people could work together under one roof, in a creative, open atmosphere, without rigid hierarchies, corporate masks, or artificial limits. From the very beginning, it was about people, relationships, and energy — not just projects.
I believed that if you surround yourself with the right team, give them trust, freedom, and a shared goal, great things will naturally follow. That belief hasn’t changed at all. What has evolved is our scale, experience, and confidence. Over the years, Lemonade Studio grew into a fully independent, multidisciplinary creative agency working 100% in-house, delivering complex projects for clients all over the world.
Much of our story, values, and mindset are captured in our Spotlight presentation, which gives a very honest look at who we are and how we work:
👉 https://youtu.be/DSnQ_sgh5LY
You can also explore our journey and current focus on our website:
👉 https://www.lemonadestudio.us/
2. There are many creative agencies offering animation, video and design services. What do you think truly sets Lemonade Studio apart from others in your industry?
What truly sets Lemonade Studio apart is our completeness, consistency, and in-house approach. Beyond animation, video, and graphic design, we also specialize in photorealistic 3D visualizations and comprehensive interior design, which allows us to support projects from concept to final experience — visually, spatially, and emotionally.
We operate as one integrated team working 100% in-house. This means no fragmentation, no outsourcing chains, and no loss of creative consistency. Whether we’re creating a brand, visualizing a future building, designing an interior, or producing an animation, everything speaks the same visual language.
Another key differentiator is our partner-based mindset. We don’t just execute tasks — we take responsibility for the outcome. That’s why many clients trust us with entire investments or long-term cooperation. Our quality and approach are best reflected in client recommendations and reviews, including those on Clutch:
👉 https://clutch.co/profile/lemonade-studio-0
And you can find many more opinions simply by searching Lemonade Studio on Google.
3. What are the most common issues facing business owners when it comes to creativity? How does Lemonade Studio help clients move past these obstacles?
One of the biggest challenges business owners face is trying to do everything themselves. Creativity, branding, and visual communication are often treated as secondary tasks, squeezed between operational responsibilities.
We help by taking that burden off their shoulders. Our clients can focus on running their business, while we translate their ideas, products, or services into clear, engaging, and effective visual communication. Because we work fully in-house, ideas move fast, feedback loops are short, and decisions are made collaboratively.
We help clients move past creative uncertainty by structuring the process clearly, asking the right questions, and translating their knowledge of the business into effective visual communication. Their input, combined with our experience, leads to results that truly fit their goals.
At the same time, we remove the operational burden. Clients don’t need to manage multiple vendors or worry about execution details — we take care of that, while keeping them involved where it really matters.
Most importantly, we genuinely care about what we create. Nobody ends up at Lemonade Studio by accident — we work with passion, curiosity, and a strong sense of ownership.
4. What types of clients or industries do you find Lemonade Studio is best suited for, and why?
Our services are useful wherever something needs to be visualized, explained, communicated, or sold, which is why we work across many industries.
That said, we feel exceptionally strong in Real Estate, where we provide complete creative packages — from branding and visual identity, through photorealistic 3D visualizations, animations, virtual walkthroughs, to full promotional materials:
👉 https://www.lemonadestudio.us/offer/3d-visualization/real-estate-advertising-pack
We also work extensively with museums and cultural institutions, creating historical reconstructions and immersive experiences, such as our 4D cinema animation for the city of Przemyśl:
👉 https://www.lemonadestudio.us/portfolio/historical-przemysl-4d-cinema-animation-1
Beyond that, we collaborate with brands in automotive, technology, hospitality, events, manufacturing, and with other agencies as a specialized extension of their teams. Our full portfolio shows just how diverse these projects are:
👉 https://www.lemonadestudio.us/portfolio/
5. You work with clients all over the world. How do you ensure clear communication, alignment, and collaboration throughout a project, especially when working with remote or international clients?
We treat communication as part of the service. Depending on the project scale and client preferences, we use the right mix of tools — email, messengers, video calls, shared workspaces, and structured project management systems.
Every collaboration is tailored. Some clients want weekly calls, others prefer milestone-based updates. We adapt. Distance has never been a limitation for us — in fact, many of our strongest long-term relationships are fully remote and work incredibly smoothly.
Additionally, we have local support in the U.S., including a person available on-site in Las Vegas, which helps bridge distances when direct contact is needed. This flexibility allows us to maintain clarity, responsiveness, and trust — regardless of geography.
6. Can you walk us through your typical process with clients — from the first conversation to final delivery? What can clients expect when choosing to work with you?
Our creative process depends on the type of service and the starting point of the collaboration, which is why we don’t force one rigid workflow across all projects.
Because our scope ranges from branding, UI/UX, animations and video, through 3D visualizations and interior design, the exact process is described in detail on the pages dedicated to each service:
https://www.lemonadestudio.us/offer/
In many cases, we lead clients step by step — starting with a needs analysis, helping define goals, scope, and direction, and then guiding them through concept development, production, and final delivery. Client involvement, especially at early stages, is important and often crucial to achieving the best results.
There are also projects where we receive a clear, structured brief from the start — particularly when working for other agencies or acting as an extension of an existing team. In those cases, we integrate smoothly into the client’s workflow and focus on efficient execution within defined guidelines.
Regardless of the path, we focus heavily on clarity and transparency. Clients always know where they are in the process, what comes next, and how decisions are made — from the first conversation to the final result.
7. Can you share some examples where your creative work made a measurable impact for a client’s brand, business, or audience?
One of our proudest projects is the virtual reconstruction of the city of Przemyśl, created as a 4D cinema experience for a public museum. It became the most popular attraction on the tourist route.
In Real Estate, we work long-term with developers like Metropolitan Development, supporting their investments with visualizations, animations, and branding that directly support sales and brand perception.
Another project that clearly demonstrates the scale and impact of our work is Riviera Camp Holiday Resort, a comprehensive real estate and interior design project where we were responsible for multiple creative layers — from branding, visual direction, promotional animation, 3D visualizations to interior design and presentation materials. The scope of the work was so broad that it couldn’t be captured in one case study.
https://www.lemonadestudio.us/portfolio/riviera-camp-branding-website-1
https://www.lemonadestudio.us/portfolio/riviera-camp-3d-visualizations-animation-1
https://www.lemonadestudio.us/portfolio/riviera-camp-interior-design-1
https://www.lemonadestudio.us/portfolio/riviera-camp-printed-materials-dtp-1
It’s a great example of how combining disciplines allows us to create a coherent vision that supports both sales and long-term brand perception.
Another strong example is our work for the Polish Film Institute (PISF), where we created large-scale stage animations for a gala event. These animations were not just visual decoration — they were an integral part of the event’s storytelling and atmosphere, designed to work seamlessly with lighting, stage design, and live performances.
We also recently created a brick-style 3D animation for an AI marketing automation product, helping build a cohesive visual system that will support their international expansion.
What often confirms the real impact of our work are the very personal references and recommendations we receive. Over the years, many clients have shared detailed, heartfelt feedback — and in interior design projects, it’s not uncommon for clients to invite us back simply to show how well they feel in the spaces we created. Those moments matter to us just as much as metrics or visuals.
8. How do you see Artificial Intelligence shaping the creative industry — both now and in the future? What would you encourage or caution against when it comes to using AI in the creative process?
Artificial Intelligence is developing very fast and can be a powerful support tool in areas such as research, inspiration, data analysis, or automation of repetitive tasks. However, in many key areas of creative work, AI will not replace human judgment, sensitivity, responsibility, or experience.
A somewhat interesting paradox from our own experience is that we recently created a full 3D promotional animation for an AI marketing automation system — without using AI at all. The project focused on explaining a complex product in a clear, visual way, and it was built entirely through traditional creative and technical workflows.
This confirmed for us that while AI can support certain stages of work, it still doesn’t replace deep understanding of context, storytelling, spatial thinking, or emotional communication. We see AI as a tool — not a shortcut. Used consciously, it can enhance creativity, but it won’t do the thinking or decision-making for you.
9. For businesses that may be hesitant to invest in high-quality creative work, what would you say about the long-term value of working with a team like yours?
High-quality creative work is not an expense — it’s a long-term investment. Good visuals, strong branding, and clear communication continue working long after the project ends.
We’re not a marketing agency — we focus on creation and content. When done right, that content becomes a foundation for growth, trust, and recognition. Many examples of this can be seen across our client projects:
👉 https://www.lemonadestudio.us/portfolio/
10. Looking ahead, what are your aspirations for Lemonade Studio over the next 5–10 years? Are there new services, markets, or creative frontiers you’re excited to explore?
Over the next 5–10 years, we want to continue growing as a multidisciplinary creative partner, focused on dedicated, tailor-made services rather than mass production.
Real Estate will remain one of our key growth areas — including branding, 3D visualizations, animations, and increasingly interior design, which we are developing very intensively. We see strong demand for comprehensive spatial experiences, where architecture, interiors, visuals, and storytelling work together as one coherent system.
We also plan to expand further in the event and entertainment industries, creating stage and scenic animations for concerts, live events, and experiential installations.
Alongside Lemonade Studio, we’re developing an additional creative startup focused on custom LEGO-based sets, designed as unique gifts, brand promotions, awards, and trade show experiences. It’s a project built around creativity, craftsmanship, and storytelling — values that strongly reflect our DNA.
No matter the direction, our long-term goal is to stay independent, flexible, and human-centered — delivering work that is meaningful, well-crafted, and something we’re genuinely proud of.
At its core, Lemonade Studio is built on the belief that creativity works best when strategy, collaboration, and innovation come together. Whether it’s building a brand from the ground up or elevating an existing one, their approach is rooted in clarity, intention, and craftsmanship.
If you’re interested in working with this elite team, learn more here: https://www.lemonadestudio.us/