How One Local Baseball Team is Beating Major League Marketing
The most effective marketing today doesn’t look or feel like traditional marketing anymore. As the minor league baseball team gone global’s CMO, Kara Heater, puts it, “Nobody wants to feel sold to. They want to feel valued.” And that belief is exactly why few modern brands illustrate this shift better than the Savannah Bananas. This […]
AI-Generated Ads Are Here, The Market Isn’t Ready, and the Law Is Catching Up Faster Than It Should
AI-generated commercials are no longer a novelty. They’re cheaper, faster, infinitely scalable, and increasingly indistinguishable from traditional production. Brands that once needed weeks of filming, crews, talent contracts, and post-production can now generate passable ads in hours—sometimes minutes. That reality creates real opportunity. It also creates a problem no one has fully solved yet: trust. Businesses […]
DEI Is No Longer a Brand Safe Bet and Communications Teams Know It
For most of the last decade, Diversity, Equity & Inclusion programs were treated as reputational insurance. Brands adopted them not because they clarified mission or improved performance, but because opting out felt risky. That era is over. The political and cultural climate of 2025 has turned DEI from a presumed moral good into a strategic […]
UFC and PFL Are Competing in the Same Sport but Only One Owns the Content Pipeline
From the outside, the UFC and the Professional Fighters League are both MMA promotions. Inside the media economy, they’re playing very different games. The UFC has quietly turned Las Vegas into a year-round content factory. The PFL, by contrast, is still struggling to make sure fans even know when its fights are happening. The difference isn’t […]
The A’s Strip Ballpark Is a Long-Tail Sponsorship Play—Not a Stadium Deal
Most people are looking at the Oakland A’s planned Las Vegas Strip ballpark as a sports story. That’s a mistake. From a marketing and sponsorship perspective, the A’s roughly $2 billion stadium project is shaping up to be one of the most valuable long-tail brand platforms in the country—and not because of baseball. With a projected 2028 opening, Clark County […]
What Is an “AI Marketing Agency” — And Is Any of This Legit?
Lately, more clients are asking the same question: “We’re talking to a few AI marketing agencies.” That phrase sounds impressive. It also happens to cover a wide range of things — most of which are not agencies, not intelligent, and not especially useful. So let’s slow this down and explain what’s actually happening. Because right […]
Remso W. Martinez Recognized by Marquis Who’s Who for Leadership and Innovation in Marketing
Remso W. Martinez, founder and chief executive officer of Marketer on the Run, has been selected for inclusion in Marquis Who’s Who of Top Executives, a premier biographical registry that honors individuals who have demonstrated exceptional achievement, leadership, and influence in their respective fields. Martinez was selected based on his professional accomplishments, visibility, and sustained impact […]
OP-ED FEATURE: What Zohran Mamdani’s Win Teaches About Attention, Turnout, and Modern Campaign Strategy
Zohran Mamdani’s mayoral victory in New York wasn’t driven by a sudden ideological shift among voters. It was the result of a campaign that understood attention, simplicity, and turnout mechanics better than its competitors. That’s the central argument of our CEO Remso W. Martinez’s recent op-ed published at Blaze Media — and it’s a lesson that extends far beyond […]
What Influencer Boxing Reveals About Brand Building, Audience Ownership, and Strong Strategic Partnerships
What influencer boxing reveals about attention, leverage, and why brand is the real asset Jake Paul didn’t win his fight against Anthony Joshua, but from a business perspective, he didn’t lose either. Despite being stopped in the sixth round and later revealing he suffered a broken jaw, Paul reportedly walked away with a purse estimated in the tens […]
Jake Paul Didn’t Save Boxing — He Rebranded It
What CEOs and Startups Can Learn from MVP Promotions and the Business of Attention Jake Paul didn’t succeed in boxing because he fought well. He succeeded because he understood attention, narrative, and distribution better than the institutions built to control the sport. That distinction explains not only his rise, but why legacy industries across media, […]