What Small Businesses Can Borrow From the Marty Supreme Marketing Team
Attention is harder to earn than ever, and explanation rarely helps. Marty Supreme became a cultural moment by resisting the urge to clarify. Its marketing invited interpretation instead of delivering information, giving audiences just enough to recognize the tone and fill in the rest themselves. And this simple yet brilliant approach has implications well beyond the […]
After 30 Clients, These Are the Same Five Problems Every Business Has
When I started working with my first few clients, I assumed their marketing problems were tied to their industries. The salon struggled because retail margins are thin. The nonprofit struggled because donor attention is fragmented. The consultant struggled because demand came in waves. Each situation felt unique, and at first, I treated them that way. […]
GEO vs SEO: What the Shift Means for Businesses Today
GEO vs SEO is becoming a real question for businesses that rely on online visibility. Search is changing, and the way people find information is shifting with it. If your marketing strategy still assumes that search only happens on Google, you are already behind. SEO is not dead, as many are claiming on social media. […]
What the AI Layoff Wave Means for Small Teams and Agencies
If you’re a small business owner, nonprofit leader, or agency principal watching headlines about AI-driven marketing layoffs, here’s the most important thing to understand: Big-company panic is about to trickle down — and copying it would be a mistake. Enterprise brands are cutting marketers under pressure to justify AI spending. That doesn’t mean AI is […]
PODCAST: Why Ebanie Bridges and Las Vegas Never Went Quiet
What do you do when you don’t have a launch, a product drop, or a headline moment? You don’t disappear. In this episode of Spy Like a Marketer, we break down how women’s boxing champ Ebanie Bridges stayed relevant during nearly two years out of the ring, how Las Vegas competed with New York City for attention during a down […]
Steal The Strategy Behind Ryan Serhant’s ‘Owning Manhattan’ Launch
If you watched the rollout for Season 2 of Owning Manhattan and thought, “Wow, that show is everywhere right now,” that wasn’t an accident. Ryan Serhant didn’t treat the new season like a TV premiere. He treated it like a product launch—with anticipation, distribution, and binge behavior engineered in advance. That mindset is the real lesson here, whether you’re promoting […]
PODCAST: AI, Outrage, and the Business of Getting Punched in Public
Hollywood fired everyone. AI got a promotion. Mainstream studios are backing away from politics while parallel media ecosystems—conservative, faith-based, and MAGA-adjacent—keep building loyal audiences that actually convert. Then influencer boxing did what it always does: told the truth. Attention can sell a fight. It can’t win one. In this episode, we analyze: If you’re a […]
How One Local Baseball Team is Beating Major League Marketing
The most effective marketing today doesn’t look or feel like traditional marketing anymore. As the minor league baseball team gone global’s CMO, Kara Heater, puts it, “Nobody wants to feel sold to. They want to feel valued.” And that belief is exactly why few modern brands illustrate this shift better than the Savannah Bananas. This […]
AI-Generated Ads Are Here, The Market Isn’t Ready, and the Law Is Catching Up Faster Than It Should
AI-generated commercials are no longer a novelty. They’re cheaper, faster, infinitely scalable, and increasingly indistinguishable from traditional production. Brands that once needed weeks of filming, crews, talent contracts, and post-production can now generate passable ads in hours—sometimes minutes. That reality creates real opportunity. It also creates a problem no one has fully solved yet: trust. Businesses […]
DEI Is No Longer a Brand Safe Bet and Communications Teams Know It
For most of the last decade, Diversity, Equity & Inclusion programs were treated as reputational insurance. Brands adopted them not because they clarified mission or improved performance, but because opting out felt risky. That era is over. The political and cultural climate of 2025 has turned DEI from a presumed moral good into a strategic […]