Selling Henderson: Meet Mayoral Candidate Hollie Chadwick
Most cities don’t have a marketing problem—they have an identity problem. They struggle not because they lack resources or growth, but because they haven’t clearly defined who they are, what they stand for, and why people should choose them over somewhere else. Henderson, NV, is different, but it isn’t immune to that reality. It’s one […]
The Line Between Real and Fake in Campaign Ads Is Already Gone
AI Political Ads Aren’t Coming. They’re Already Rewriting the Rules Most people still talk about AI in politics as if it’s a future problem—something campaigns will need to deal with eventually, not something shaping elections right now. That framing is already outdated. AI-generated political ads are no longer theoretical; they are actively being deployed across […]
Garage Beer Shows Most Brands Don’t Need Better Content. They Need a Personality.
Most companies think they have a content problem, but what they’re actually dealing with is something deeper. It’s not a question of output, consistency, or even creativity. It’s a question of identity. And when that piece is missing, everything downstream starts to feel off—bland posts, forgettable videos, campaigns that check all the right boxes but […]
How the War in Iran Will Impact Las Vegas and Beyond
While the war with Iran is driving up gas, airfare, and everyday costs across the country, Las Vegas might quietly be one of the few cities that comes out ahead. In this video, I break down how “war inflation” is crushing most of the economy while opening up surprising opportunities for Vegas businesses. We’ll cover: […]
AI Search Is Changing Buyer Behavior and Most Marketing Teams Have Not Adjusted
In many marketing plans, search still plays the same role it always has. Content is built to rank. Performance is tracked through traffic and leads. SEO sits alongside paid media and email as one of the main ways buyers are expected to find their way in. Those assumptions still shape how budgets are set and […]
How does the Fractional CMO model work?
Most people assume it’s just “part-time marketing leadership.” That’s not quite right. The model works like this: you get executive-level strategy and execution oversight, without committing to a full-time hire. The Fractional CMO sits at the leadership table, makes decisions, and then directs your internal team or external vendors to execute. Think of it as command, not […]
The Age of Digital Sobriety: From Content Creator to Community Utility
The marketing world has spent a decade chasing the scroll. We optimized for the dopamine hit, the three-second hook, and the infinite feed. But in February 2026, the data shows a stark reversal. Digital sobriety is no longer a niche wellness trend. It is a mass-market migration. As Gen Z and Alpha lead a retreat from the […]
OP-ED FEATURE: WHO CONTROLS THE MEMES CONTROLS THE FUTURE
For most of modern history, political power followed a predictable path. You won elections, passed legislation, and communicated through press conferences and official statements. The assumption was simple: if something mattered, it would be covered, and if it was covered, the public would eventually absorb it. Policy drove the conversation, and communication followed behind it. […]
The Afroman Case Wasn’t About the Raid, it Was About Who Won the Internet
Most people look at the Afroman situation and see a police raid, a lawsuit, and a strange celebrity story that somehow spiraled out of control. That’s not really what happened. What actually played out was a real-time case study in narrative control—specifically, what happens when one side understands how the internet works and the other […]
How to Audit Your Marketing in a Recession (Before You Cut the Wrong Things)
Recessions don’t usually kill businesses outright. What actually causes damage is confusion. When the economy tightens, most companies don’t suddenly become irrelevant—they become reactive. They start cutting budgets without clarity, shifting strategies without direction, and making short-term decisions that quietly erode long-term leverage. Marketing is almost always one of the first areas to take a […]