The Cost of Doing Your Own Marketing Instead of Running Your Business
Most business owners do not plan to do their own marketing forever. It usually starts as a practical choice. Cash is tight. You want to understand the basics. A free course feels safer than a long-term commitment. The problem is that what begins as a short-term solution often turns into the system. Weeks turn into […]
Exploring the Haunted History of Las Vegas with Vegas Afterlife
Most ghost tours sell atmosphere. Danielle Nicole sells access. In a city dominated by spectacle, Vegas Afterlife Ghost Tours and Paranormal Investigations takes a different route. Small groups. Real equipment. No scripted reactions. No manufactured fear. What began as personal research — archives, equipment, late-night investigations — turned into a business when strangers started asking […]
The Savannah Bananas Difference: 5 Modern Marketing Tips
Marketing gets pigeonholed into a series of dos and don’ts. While some marketing basics never become less relevant, some of the most innovative marketing comes from thinking outside the box. The Savannah Bananas baseball team has been making waves for the past few years for refusing to fall in line. Their unique marketing campaign of […]
Inside Entrepreneur Ashley Gill’s Vision for Fibre Salon
There’s a difference between opening a business and building a culture. For Ashley Gill, Fibre Salon was about planting roots in a community that values connection, consistency, and care. After more than two decades of salon ownership and education—split between California and Nevada—Ashley knew exactly what she wanted to create: a space where clients feel […]
Meta Didn’t Break Advertising, It Took Control of It
Meta’s latest platform changes are being framed as optimization. Better performance. Lower cost per acquisition. Smarter automation. That framing is convenient. It is also incomplete. What Meta has actually done is shift who makes the real decisions in advertising. Creative direction, testing logic, and even campaign structure are no longer primarily in the hands of […]
AI Search Is Changing Buyer Behavior and Most Marketing Teams Have Not Adjusted
In many marketing plans, search still plays the same role it always has. Content is built to rank. Performance is tracked through traffic and leads. SEO sits alongside paid media and email as one of the main ways buyers are expected to find their way in. Those assumptions still shape how budgets are set and […]
JSX Didn’t Improve Flying, It Changed the Comparison
Most airlines compete on price, routes, and loyalty perks. JSX competed on friction. When the company launched in 2016 as JetSuiteX, the short-haul problem wasn’t aircraft quality. It was process fatigue. Security lines, early airport arrivals, parking chaos, crowded terminals. For many travelers, the experience had become so inefficient that driving felt rational. JSX didn’t […]
Chipotle Didn’t Lose a Brand Leader, It Lost a Marketing Advantage
Chris Brandt’s exit from Chipotle is being framed as a routine executive transition. That framing is tidy. It is also incomplete. This is what it looks like when companies start tightening their grip. Marketing stops being treated as a competitive advantage and starts getting managed like a cost center. Brand leadership gets reframed as stewardship. […]
ANNOUNCEMENT: An Olympian Who Remembers Who She Represents
Why Marketer on the Run Is Proud to Sponsor Lexi Lagan At Marketer on the Run, we don’t believe sponsorships should be simply transactional, they should mean something. That’s why we’re proud to sponsor Lexi Lagan, an elite Olympic shooter competing on the road to the 2028 Los Angeles Games and the first Olympian to […]
Most Businesses Don’t Have a Marketing Problem, They Have a Marketing Leadership Problem
If you ask most business owners what’s wrong with their marketing, you’ll hear the same answers on repeat. “We need more leads.” “Our ads aren’t working.” “Our social media isn’t doing anything.” “We just need to post more consistently.” All of those sound like marketing problems. They’re not. They’re symptoms of something deeper—and far more common. Most […]