Lay’s Rebrand: 5 Marketing Lessons From the Crunch That Never Fades
There’s nothing quite like the satisfying crunch of a Lay’s potato chip to transport you back to simpler times—perhaps a lazy afternoon with a forbidden snack or that first taste of independence. But Lay’s isn’t resting on nostalgia’s laurels. In a bold rebrand, they’re digging deeper into their roots (literally, in the soil) to reaffirm […]
Marketing Is a Marathon, Not a Sprint: Why a Long-Term Marketing Strategy Wins
Everyone loves the idea of a quick win. The viral post. The sudden spike in sales. The flood of attention from a well-timed campaign. But those moments are rarely what build a strong, lasting business. What actually works is steady effort, repeated over time, with a clear plan and purpose. If you’re trying to grow […]
From Super 8 to Sensation: How Pritesh Patel Built Hotel Pommier’s Instagram Empire
Meet Pritesh Patel, the mastermind behind Hotel Pommier in Iowa—a former Super 8 reborn as an award-winning indie hotel with a cult following on Instagram. Scrolling through Instagram one day, somehow I found some of his reels and went “WOW, this dude gets it!” Powerful storytelling. Direct messaging of his hotel’s value. Humor, heart, and […]
LISTEN: Remso Joins Boulder City Chamber of Commerce CEO Jill Lagan on ‘The Best Dam Podcast’
In today’s episode of The Best Dam Podcast, Jill chats with Remso Martinez, CEO of Marketer on the Run, about Relationship-driven Marketing. Jill & Remso dive into the innovative world of digital marketing and small business growth. Remso shares a refreshing perspective on building authentic client relationships, the evolving role of AI in marketing, and […]
5 Lessons Learned from the Cracker Barrel ReBranding Saga
By Megan Pfeffer Not to be overdramatic, but the release of Cracker Barrel’s logo felt like a stab in the back and news of the interior remodeling was the twist of the knife. Despite the emotional turmoil it caused, the rollercoaster saga of Cracker Barrel’s now-abandoned rebrand has valuable lessons for marketers. First, let’s recap […]
3 Reasons Why the “Welcome to Fabulous Las Vegas” Campaign is a Total Failure (and How to Fix it)
I’ve seen campaigns falter before, but the Las Vegas Convention and Visitors Authority’s (LVCVA) new “Welcome to Fabulous Las Vegas” push takes the cake. Launched amid an 8% year-to-date tourism drop, this 60-second ad, debuted during the NFL opener, follows an office worker escaping to neon bliss, but it’s missing the mark entirely. Here are […]
When to Rebrand: 5 Signs Your Brand Is Boring Everyone (Including You)
Leaders often wonder when to rebrand. The answer usually shows up in small signals: customers lose interest, employees struggle to explain the story, or the brand no longer reflects the direction of the business. Rebranding isn’t about chasing trends; it’s about making sure your company stays clear, relevant, and competitive. Here are five signs it […]
WATCH: Remso Reveals the Secret Origin of “Marketer on the Run” on The Nomad CEO Podcast
“It’s a cool name…” People will say. I know, I came up with it. People name things for all kinds of reasons, some more intentional than others. “Marketer on the Run” however wasn’t just supposed to sound edgy, it was the product of a life built around a set of principles which valued autonomy, freedom, […]
WATCH: 3 Tips to Have a Successful Business Podcast
Our friend Trevon at The Video Podcast Studio here in Las Vegas knows a thing or two about how a successful podcast works and how to make it succeed. However, the answer isn’t always clear when busy business owners like you think you need to, by any means necessary, get a podcast going. Well, discover […]
The Freakout About American Eagle’s Sydney Sweeney Ad And Why It Rocks
By Megan Pfeffer It’s the advertisement that everyone is talking about – whether they love it or hate it. American Eagle released an ad campaign featuring actress Sydney Sweeney and the tagline: “Sydney Sweeney has great jeans.” It was released ahead of the critical Back to School shopping season, where new jeans fly off the […]