Why Customers Trust Influencer Marketing More Than Big Brands
People are choosing products in new ways. In the past, just explaining what a business does and what makes it different was enough. Today, people notice businesses that feel familiar first, and that sense of recognition often gives them a big advantage over those that only talk about their benefits. You can see this change […]
WATCH: What I Learned Owning a Brewery
It sounds like an episode of “The Simpsons” but believe it or not, before moving to Nevada, I was a co-owner of a Milwaukee-based Brewery called MobCraft Beer, and let me tell you, I LOVED every minute of it for the 2 years I was involved before we sadly had to close our doors in […]
WATCH: Why ChatGPT is Making People Hate Themselves
ChatGPT will make you hate yourself. Hear me out. We need to sit down and have a conversation about something far too many people don’t want to talk about in our workplaces and in our personal lives. Does AI and all these tools like ChatGPT just make you feel dull? If the answer is “yes”, […]
The Pinball Lounge Rewriting What Boulder City Entertainment Looks Like
Most businesses try to manufacture “experience” after the fact. LED lights, a playlist, maybe a themed drink menu—and hope it feels authentic. Utopia Pinball Lounge didn’t start that way. It wasn’t built to chase a trend or retrofit nostalgia into a business model. It started as a refusal. When Bari Jo Berman stepped away from […]
WATCH: The Truth About AI in Marketing
AI is everywhere — but most businesses are using it completely wrong. In this video, I break down how to actually use AI in your marketing without losing the one thing that makes your brand worth paying attention to: authenticity. Here’s what we cover: -Why ignoring AI will put you behind your competitors -The biggest […]
Beyond the Logo: The 2026 World Cup and the Rise of “Ambush Authenticity”
In the summer of 2026, the FIFA World Cup will sprawl across North America, turning three countries into a single, borderless marketing arena. For the Big Six official sponsors, the bill for this privilege is north of $100 million. They are paying for the right to use the trophy in their ads and put their […]
WATCH: The Biggest Marketing Sin Small Business Owners Can Commit
They say you can lead a horse to water, but you can’t make it drink… Well, that’s as true with horses as it is with people. Last night Jules and I were going to grab a late Sunday night indulgence (Cinnaholics which just opened up if you must know) and we ended up talking about […]
Selling Henderson: Meet Mayor Michelle Romero
Most cities don’t have a marketing problem—they have an identity problem. They struggle not because they lack resources or growth, but because they haven’t clearly defined who they are, what they stand for, and why people should choose them over somewhere else. Henderson, NV, is different, but it isn’t immune to that reality. It’s one […]
DoorDash’s Trump Stunt Shows Backlash Isn’t Failure, It’s Proof They Broke Through
Most brands are terrified of backlash, but not for the reasons they should be. It’s rarely about actual business impact. It’s about the feeling of losing control over the narrative. Founders and marketing teams convince themselves that a negative reaction equals a bad decision, so they default to safe, neutral messaging that avoids conflict at […]
Selling Henderson: Meet Mayoral Candidate Hollie Chadwick
Most cities don’t have a marketing problem—they have an identity problem. They struggle not because they lack resources or growth, but because they haven’t clearly defined who they are, what they stand for, and why people should choose them over somewhere else. Henderson, NV, is different, but it isn’t immune to that reality. It’s one […]