WATCH: The Difference Between SEO and GEO Explained
SEO used to be about ranking on Google. Now? Your content also has to survive AI summaries, ChatGPT answers, Perplexity, Gemini, and the new wave of search behavior changing the internet in real time. In this episode, I break down the real difference between SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) — and […]
WATCH: Zoox Turned Las Vegas Into an Advertisement
Most companies launch products with press releases. Zoox launched by turning Las Vegas itself into the marketing campaign. In this episode, I ride inside a Zoox autonomous vehicle to break down the five smartest marketing moves the company made by bringing its robotaxis to Las Vegas — and what businesses can learn from it. From […]
AI Didn’t Make Marketing Better, It Made It Less Believable
“AI-generated” used to sound like an advantage. You can create content faster with more variations and at a lower overhead. That signal is starting to flip. As more brands lean on AI-generated content (even political campaigns), the difference between them is getting harder to see. The copy is good. The visuals are really close. And […]
The True Cause of Death for the Heart Attack Grill
The infamous burger joint blames a “wildly expensive” Las Vegas for its demise. People know the real culprit: the gimmick restaurant is over. Ask anyone who has actually been to Las Vegas, and they will tell you a truth that eludes the average weekend visitor: our city is not overtly expensive. Step just slightly off […]
WATCH: Answering the 10 Most Googled Marketing Questions
Most businesses don’t struggle with marketing because they lack tools. They struggle because nobody ever explained how marketing actually works. In this episode, I break down the 10 most Googled marketing questions on the internet — without the corporate buzzwords, fake guru energy, or recycled LinkedIn advice. This isn’t “Marketing 101”… This is the stuff […]
2026 Boulder City Small Business Website Report
The Boulder City Small Business Website Report 2026 is a first-of-its-kind digital infrastructure audit examining how 99 local businesses in Boulder City, Nevada perform online. Conducted by Marketer on the Run, the report evaluates whether businesses have a website at all, whether those websites are functional, and whether they are professionally completed and trustworthy to modern consumers. […]
You’re Not Selling to Customers Anymore, You’re Selling to Their Shopping Agent
The shift in retail isn’t showing up in the places most brands are watching. It’s not happening on product pages, in ad accounts, or even in the creative itself. It’s happening earlier, in the layer where decisions are starting to form before a customer ever lands anywhere you control. AI shopping agents are beginning to […]
WATCH: Marketing Lessons From Vegas’s Most Haunted Hotel
Las Vegas is built on stories. Mobsters. Gambling legends. Neon lights. Ghosts. In this episode, I head inside the historic Hotel Apache at Binion’s in downtown Las Vegas — one of the oldest and supposedly most haunted hotels in the city — to explore both its paranormal reputation and the surprisingly brilliant marketing strategy behind […]
When the Road Stops: What Primm’s Casino Closures Teach Marketers About Fragile Advantage
Primm’s casino closures are more than a regional business story. They show what happens when a once-powerful convenience advantage erodes, customer behavior changes, and operators fail to rebuild the broader ecosystem that made the destination valuable in the first place. A border-town business model runs out of road For years, Primm worked because it occupied […]
Your Next Customer Might Not be Human, it Might be an Algorithm
The most important shift in commerce right now is not happening on a website or inside an ad account. It is happening in the layer between the buyer and the brand. With the rollout of systems like Google’s Universal Commerce Protocol and the expansion of agent-driven purchasing inside tools like ChatGPT, a new kind of […]