JSX Didn’t Improve Flying, It Changed the Comparison
Most airlines compete on price, routes, and loyalty perks. JSX competed on friction. When the company launched in 2016 as JetSuiteX, the short-haul problem wasn’t aircraft quality. It was process fatigue. Security lines, early airport arrivals, parking chaos, crowded terminals. For many travelers, the experience had become so inefficient that driving felt rational. JSX didn’t […]
Chipotle Didn’t Lose a Brand Leader, It Lost a Marketing Advantage
Chris Brandt’s exit from Chipotle is being framed as a routine executive transition. That framing is tidy. It is also incomplete. This is what it looks like when companies start tightening their grip. Marketing stops being treated as a competitive advantage and starts getting managed like a cost center. Brand leadership gets reframed as stewardship. […]
ANNOUNCEMENT: An Olympian Who Remembers Who She Represents
Why Marketer on the Run Is Proud to Sponsor Lexi Lagan At Marketer on the Run, we don’t believe sponsorships should be simply transactional, they should mean something. That’s why we’re proud to sponsor Lexi Lagan, an elite Olympic shooter competing on the road to the 2028 Los Angeles Games and the first Olympian to […]
Most Businesses Don’t Have a Marketing Problem, They Have a Marketing Leadership Problem
If you ask most business owners what’s wrong with their marketing, you’ll hear the same answers on repeat. “We need more leads.” “Our ads aren’t working.” “Our social media isn’t doing anything.” “We just need to post more consistently.” All of those sound like marketing problems. They’re not. They’re symptoms of something deeper—and far more common. Most […]
What Is a Fractional CMO—and Is One Right for Your Business?
At some point, most growing businesses hit the same wall. Leads are inconsistent. Marketing feels busy but not effective. Agencies keep sending reports, but nothing seems to move the needle. You know marketing matters but hiring a full-time Chief Marketing Officer feels premature, expensive, or risky. That gap is exactly where a fractional CMO comes in. What […]
Inside Lemonade Studio: How Creative Strategy Turns Ideas Into Impact
In a crowded and competitive digital landscape, creative work isn’t just about looking good — it’s a necessary tool to stand out. Creative can make or break your business. It’s about finding the right way to tell your unique story, connect with your audience and deliver real impact. Lemonade Studio has been helping businesses do […]
What Small Businesses Can Borrow From the Marty Supreme Marketing Team
Attention is harder to earn than ever, and explanation rarely helps. Marty Supreme became a cultural moment by resisting the urge to clarify. Its marketing invited interpretation instead of delivering information, giving audiences just enough to recognize the tone and fill in the rest themselves. And this simple yet brilliant approach has implications well beyond the […]
After 30 Clients, These Are the Same Five Problems Every Business Has
When I started working with my first few clients, I assumed their marketing problems were tied to their industries. The salon struggled because retail margins are thin. The nonprofit struggled because donor attention is fragmented. The consultant struggled because demand came in waves. Each situation felt unique, and at first, I treated them that way. […]
GEO vs SEO: What the Shift Means for Businesses Today
GEO vs SEO is becoming a real question for businesses that rely on online visibility. Search is changing, and the way people find information is shifting with it. If your marketing strategy still assumes that search only happens on Google, you are already behind. SEO is not dead, as many are claiming on social media. […]
What the AI Layoff Wave Means for Small Teams and Agencies
If you’re a small business owner, nonprofit leader, or agency principal watching headlines about AI-driven marketing layoffs, here’s the most important thing to understand: Big-company panic is about to trickle down — and copying it would be a mistake. Enterprise brands are cutting marketers under pressure to justify AI spending. That doesn’t mean AI is […]