Beyond the Logo: The 2026 World Cup and the Rise of “Ambush Authenticity”
In the summer of 2026, the FIFA World Cup will sprawl across North America, turning three countries into a single, borderless marketing arena. For the Big Six official sponsors, the bill for this privilege is north of $100 million. They are paying for the right to use the trophy in their ads and put their […]
WATCH: The Biggest Marketing Sin Small Business Owners Can Commit
They say you can lead a horse to water, but you can’t make it drink… Well, that’s as true with horses as it is with people. Last night Jules and I were going to grab a late Sunday night indulgence (Cinnaholics which just opened up if you must know) and we ended up talking about […]
Selling Henderson: Meet Mayor Michelle Romero
Most cities don’t have a marketing problem—they have an identity problem. They struggle not because they lack resources or growth, but because they haven’t clearly defined who they are, what they stand for, and why people should choose them over somewhere else. Henderson, NV, is different, but it isn’t immune to that reality. It’s one […]
DoorDash’s Trump Stunt Shows Backlash Isn’t Failure, It’s Proof They Broke Through
Most brands are terrified of backlash, but not for the reasons they should be. It’s rarely about actual business impact. It’s about the feeling of losing control over the narrative. Founders and marketing teams convince themselves that a negative reaction equals a bad decision, so they default to safe, neutral messaging that avoids conflict at […]
Selling Henderson: Meet Mayoral Candidate Hollie Chadwick
Most cities don’t have a marketing problem—they have an identity problem. They struggle not because they lack resources or growth, but because they haven’t clearly defined who they are, what they stand for, and why people should choose them over somewhere else. Henderson, NV, is different, but it isn’t immune to that reality. It’s one […]
The Line Between Real and Fake in Campaign Ads Is Already Gone
AI Political Ads Aren’t Coming. They’re Already Rewriting the Rules Most people still talk about AI in politics as if it’s a future problem—something campaigns will need to deal with eventually, not something shaping elections right now. That framing is already outdated. AI-generated political ads are no longer theoretical; they are actively being deployed across […]
Garage Beer Shows Most Brands Don’t Need Better Content. They Need a Personality.
Most companies think they have a content problem, but what they’re actually dealing with is something deeper. It’s not a question of output, consistency, or even creativity. It’s a question of identity. And when that piece is missing, everything downstream starts to feel off—bland posts, forgettable videos, campaigns that check all the right boxes but […]
How the War in Iran Will Impact Las Vegas and Beyond
While the war with Iran is driving up gas, airfare, and everyday costs across the country, Las Vegas might quietly be one of the few cities that comes out ahead. In this video, I break down how “war inflation” is crushing most of the economy while opening up surprising opportunities for Vegas businesses. We’ll cover: […]
AI Search Is Changing Buyer Behavior and Most Marketing Teams Have Not Adjusted
In many marketing plans, search still plays the same role it always has. Content is built to rank. Performance is tracked through traffic and leads. SEO sits alongside paid media and email as one of the main ways buyers are expected to find their way in. Those assumptions still shape how budgets are set and […]
How does the Fractional CMO model work?
Most people assume it’s just “part-time marketing leadership.” That’s not quite right. The model works like this: you get executive-level strategy and execution oversight, without committing to a full-time hire. The Fractional CMO sits at the leadership table, makes decisions, and then directs your internal team or external vendors to execute. Think of it as command, not […]