By Joshua Stewart
Today’s digital landscape is fast-paced and constantly evolving. That being said, staying ahead of the conversation about your brand isn’t just an advantage–it’s a necessity. Enter Brand24, an AI powered media monitoring tool that gives marketers real-time insights into their brand’s online presence.
What is Brand24?
In simplest terms, Brand24 is a media monitoring tool that analyzes online discussions of your brand and tracks the mentions of selected keywords across social media platforms, podcasts, news websites, and reviews, just to name a few.
Brand24 provides a 360-degree view of what is being said about your brand online, giving you the necessary insights to keep a leg up on your competitors.
What Features Make Brand24 Unique?
Emotion Analysis: Your Customers’ Mood Ring
Remember those rings that would change color based on the person’s mood? Emotion Analysis is like that except your online customer base is the person wearing the ring and the ring itself is AI. This feature sweeps the internet for opinions being expressed about your brand and categorizes them as Admiration, Anger, Disgust, Fear, Joy, Sadness, or Neutral, giving you a quick snapshot of your brand perception.
AI Anomaly Detector: Catch Issues Before They Escalate
Spikes in online mentions, both positive and negative, can happen at any time. The Anomaly Detector can search the internet, create an analysis, and provide an explanation for the spike. Detecting these spikes is beneficial for campaign performance monitoring, PR management, competitor analysis, and product launch monitoring. When your brand’s reputation is on the line, these insights are invaluable.
AI Brand Assistant: Your Brand’s Own Digital Expert
This isn’t just another generic AI model that answers your questions (though it can and will). Your Brand Assistant also knows the ins and outs of all your projects, reads all of your posts, checks your metrics, and gives precise insights based on what it has read. Some of the information you can get from the Brand Assistant includes your brand’s strengths and weaknesses, project performances, contextual comparisons, and so much more, allowing you to make the most informed decisions possible.
Why Should Marketers Use Brand24?
For marketers, Brand24 is like having a crystal ball. Here’s why:
- Save Time: With the automation of data collection and analysis, you can make strategic decisions quickly and confidently.
- Strengthen Customer Relationships: By understanding your customers’ thoughts and feelings about your brand, you can better communicate in ways that truly resonate with your audience.
- Campaign Management: Gauge the effectiveness of your marketing campaigns and make improvements based on data from AI technology.
- Crisis Management: Avoid PR disasters by quickly addressing spikes in negative online mentions with actionable insights from AI tools.
Final Thoughts
Staying informed on your brand’s online presence can be a time consuming, overwhelming task if you don’t have the right tools. Brand24 makes these processes much simpler and more efficient by using AI to do all of the hard work. Whether you’re monitoring a new marketing campaign, managing your brand’s reputation, or are simply overwhelmed with information, Brand24 is an extremely valuable and convenient tool for marketers to stay on top of all of their projects.
If you’re the owner or marketer of a small business and are interested in utilizing AI, please check out our Implementing AI in Small Businesses guidebook.
Interested in upgrading your marketing practices? Learn more about the services Marketer on the Run provides and book a free call with our team today!