The Boulder City Small Business Website Report 2026 is a first-of-its-kind digital infrastructure audit examining how 99 local businesses in Boulder City, Nevada perform online. Conducted by Marketer on the Run, the report evaluates whether businesses have a website at all, whether those websites are functional, and whether they are professionally completed and trustworthy to modern consumers.
The findings reveal a growing divide between businesses built for how customers search today… and businesses still operating like digital visibility is optional. Only 51% of businesses audited had a website that was both functional and fully complete. More than a third had no owned web presence at all. In a tourism-driven destination adjacent to Hoover Dam and Lake Mead, that gap translates directly into lost revenue, missed foot traffic, and disappearing visibility during the exact moment customers are searching online for places to eat, shop, or visit.
This report matters because it reframes websites from a “marketing asset” into business infrastructure. A broken, outdated, or missing website is no longer a cosmetic issue — it is a competitive disadvantage. The businesses winning today are not simply the loudest or the biggest. They are the easiest to discover, trust, and understand online. For business owners, this report provides both a wake-up call and a roadmap for how modern digital visibility actually impacts customer behavior, trust, and long-term growth.